Archive | The Science Marketer

Business Development

12 tactics scientific companies can use to engage new and existing customers

May 20, 2025

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10 min read

12 tactics scientific companies can use to engage new and existing customers

Joachim Eeckhout

Content Strategy

How to repurpose old scientific content for LinkedIn: 8 practical ideas

May 13, 2025

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10 min read

How to repurpose old scientific content for LinkedIn: 8 practical ideas

Joachim Eeckhout

Marketing Strategy

Marketing in biotech: Where to begin and what to prioritize

May 6, 2025

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16 min read

Marketing in biotech: Where to begin and what to prioritize

Joachim Eeckhout

Case study

How unhinged marketing led this sequencing startup to market leadership

Apr 15, 2025

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16 min read

How unhinged marketing led this sequencing startup to market leadership

Joachim Eeckhout

Career

How to tap into the "hidden" SciComm job market

Apr 8, 2025

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11 min read

How to tap into the "hidden" SciComm job market

Sheeva Azma

Science Communication

How to communicate your way out of the biotech “Valley of Death”

Apr 1, 2025

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28 min read

How to communicate your way out of the biotech “Valley of Death”

Joachim Eeckhout

Marketing Strategy

Marketing vs. PR: Why life science companies should stop choosing sides

Mar 25, 2025

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3 min read

Marketing vs. PR: Why life science companies should stop choosing sides

Chris Caudle

Career

How a PhD student turned a side hustle into a thriving medical writing agency

Mar 18, 2025

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28 min read

How a PhD student turned a side hustle into a thriving medical writing agency

Joachim Eeckhout

Marketing Strategy

10 lessons I learned from top science marketers this past year

Mar 11, 2025

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12 min read

10 lessons I learned from top science marketers this past year

Joachim Eeckhout

Science Communication

Mar 4, 2025

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21 min read

Navigating science communication from early-stage to IPO

Joachim Eeckhout

Business Development

Why hiring a new BD manager won’t fix your growth problems (but marketing will)

Feb 25, 2025

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11 min read

Why hiring a new BD manager won’t fix your growth problems (but marketing will)

Joachim Eeckhout

Content Strategy

B2B podcasting done right: A playbook for science marketers

Feb 18, 2025

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23 min read

B2B podcasting done right: A playbook for science marketers

Joachim Eeckhout

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12 tactics scientific companies can use to engage new and existing customers

How to repurpose old scientific content for LinkedIn: 8 practical ideas

Marketing in biotech: Where to begin and what to prioritize

How unhinged marketing led this sequencing startup to market leadership

How to tap into the "hidden" SciComm job market

How to communicate your way out of the biotech “Valley of Death”

Marketing vs. PR: Why life science companies should stop choosing sides

How a PhD student turned a side hustle into a thriving medical writing agency

10 lessons I learned from top science marketers this past year

Navigating science communication from early-stage to IPO

Why hiring a new BD manager won’t fix your growth problems (but marketing will)

B2B podcasting done right: A playbook for science marketers

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