What is the Blueprint?

I help science companies get started with content marketing by simplifying the process. Whether you're looking to attract more customers, engage investors, or position yourself as a thought leader, I’ll work with you to create a strategy that fits your goals.

From crafting compelling content ideas to building a plan you can actually stick to, I’ll make sure you’re set up for success—no fluff, no guesswork, just actionable results.

Who am I?

👋 Hey, I'm Joachim Eeckhout, I founded Labiotech.eu because I wanted to make it easy for people to learn about the biotech industry in Europe.

In the process of building the business into what it is today, I learned a lot about creating compelling content, distributing it, and building a community of loyal fans. The result: over 150,000 people visit the site every month.

I didn't want all that knowledge to go to waste, so I developed a process to help companies get started with their own content production effort and stick with it in the long term. This is what you get when you buy my services.

Why is the Blueprint needed?

Science-oriented companies often struggle to translate their work into content that resonates with their audience. But even the best innovations can go unnoticed without the right messaging.

This is where content marketing becomes essential. It helps bridge the gap between complex science and the people who need to understand it—whether that’s investors, customers, or collaborators. A well-crafted strategy ensures that your company can communicate its value, build trust, and stay competitive in a crowded market.

Who is it for?

This service is designed for small to mid-size science companies that are passionate about their work but struggle to effectively communicate it. If you’ve been trying to tackle content marketing on your own—juggling newsletters, blogs, or social media without seeing real results—or if you don’t have a dedicated marketing team with the right expertise, this is for you.

It’s perfect for companies ready to move beyond trial and error and start building a clear, focused strategy that drives real engagement and growth. Whether you're just starting out or looking to refine your efforts, I’ll help you create content that truly connects.

How does it work?

I divided the Blueprint into three easy steps, gradually leading to the implementation of your new content strategy.

Stage 1: Discovery

During the discovery, I will dig deep into your business to understand your audience, how you position your brand and what’s your communication strategy. This stage will be used as the foundation for building your content roadmap.

Stage 2: Content roadmap

This stage aims at developing a clear and actionable content plan for the next 12 months, based on your resources and goals. It’s the blueprint you’ll be able to follow in order to grow your audience, and generate more clients from your content.

Stage 3: Implementation

During the last four weeks of the project, I’ll be personally working with you on the content to make sure that you can quickly learn and adjust your strategy if necessary. The implementation will also be tailored to your specific situation and budget, whether you can produce content in-house or prefer to outsource it

When is the right time to start?

The right time is when you’re feeling stuck. Maybe you’ve been struggling to consistently put content out there and are ready to throw in the towel. Or perhaps you don’t have anyone in-house with the expertise to create impactful content. Even if you just need a fresh perspective to spark creativity and unlock new ideas, that’s where I come in. Whenever you’re ready to move past the roadblocks and start building momentum, I’m here to help.

How long does it take?

The project normally takes 8 to 12 weeks to complete. I always dedicate four weeks of implementation at the end of the project, to ensure that you get results.

After that, you can either continue on your own thanks to the roadmap I created for you, or if you need more hands-on help, I can continue to help you with content creation.

Where do we start?

Let’s kick things off with a quick exploratory call to see how I can support you. I’ll share actionable advice tailored to your needs—completely free of charge. There’s nothing to lose and plenty of ideas to gain.

FAQs (Frequently Asked Questions)

Still not convinced? Let's answer some burning questions:

Ready to work together?