Whether you're launching your first campaigns, struggling to connect with your audience, or just unsure what’s working, I’ll help you cut through the noise and focus on what really moves the needle.Through strategy workshops, marketing audits, and hands-on guidance, I bring clarity to your positioning, messaging, and execution.

Who am I?

👋 Hey, I'm Joachim Eeckhout

In 2014, I founded Labiotech.eu to make the European biotech industry easier to understand—and grew it into one of the most-read digital media platforms in the field, with over 150,000 monthly readers.

Along the way, I learned what it takes to build trust, create content that resonates, and grow a loyal audience. More importantly, I learned how to turn smart communication into real business results.

Now, I help science companies do the same through strategic audits, positioning work, and practical marketing advice tailored to their stage and goals. When you work with me, you don’t just get ideas, you get a clear direction and a partner to help you follow through.

What kind of work do I focus on?

I help life science and deep tech companies improve their marketing through clear strategy, sharp positioning, and actionable insights. My work is ideal for companies that want clarity, direction, and a marketing setup that actually supports their business goals.

Here’s what I can help you with:

Marketing audits – a full review of your current marketing efforts to spot what’s effective, what’s missing, and where you’re wasting time or budget

Positioning workshops – get clarity on what makes you different and how to say it in a way that resonates with your audience

Go-to-market strategy – define your target segments, craft your value proposition, and map out a plan to reach your goals

Messaging frameworks – develop clear, consistent messaging that your team can use across your website, pitch decks, and contentContent strategy – plan the right topics, formats, and distribution channels to support your sales or funding efforts

Coaching – 1:1 support for founders or marketers who need a sparring partner to think through marketing decisions

Interested? Email me at [email protected]

Who is it for?

I mostly work with small to mid-sized science companies that are serious about their work, but unsure how to market it effectively. If you’ve been handling marketing yourself, feel like an external view could help, or don't have enough bandwidth in your current team, I'm certainly a great fit for you.

Some of my current and past clients include companies like:

And here are some recent testimonials:

Ready to work together? Email me at [email protected]