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Case study

Case study

Biotech rebranding done right: Lessons from a CEO who did it

Sep 23, 2025

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9 min read

Biotech rebranding done right: Lessons from a CEO who did it

Joachim Eeckhout

Case study

How unhinged marketing led this sequencing startup to market leadership

Apr 15, 2025

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16 min read

How unhinged marketing led this sequencing startup to market leadership

Joachim Eeckhout

Case study

How CN Bio turned a social media giveaway into an awareness campaign for a niche technology

Feb 11, 2025

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15 min read

How CN Bio turned a social media giveaway into an awareness campaign for a niche technology

Joachim Eeckhout

Case study

How this CRO’s homepage uses anti-marketing to grab your attention

Oct 29, 2024

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15 min read

How this CRO’s homepage uses anti-marketing to grab your attention

Joachim Eeckhout