Before launching The Science Marketer, I founded Labiotech.eu in 2014 and transformed it from a small blog into one of the leading digital media outlets in the biotech industry.

Throughout that journey, I wore many hats—from journalist to marketer, designer, sales rep, and more. This variety of roles taught me what it takes to build and grow a media company from scratch.

We also pioneered new types of digital campaigns for advertisers, keeping me in close contact with the latest trends in science marketing and giving me firsthand insights into how companies operate their marketing campaigns.

Every Tuesday, I take what I’ve learned and distill it into practical insights, delivered straight to your inbox—for free.

If you are interested in learning more about my journey or connecting with me, I invite you to follow me on LinkedIn or to contact me.

Wondering why you should join yet another newsletter?

Let me help you decide! If you're working in a science-driven industry, and you fall into one of these categories, this newsletter is probably for you:

• A marketer struggling with limited resources

• A communicator looking for fresh inspiration

• A PhD student dreaming of a career in science marketing and communication

• A CEO trying to figure out how to grow your business

• A creative freelancer looking to land more clients

If you'd rather take a peek at what I have to offer first, check this out:

Binge-worthy articles

If you're looking for a good place to start diving into science marketing, here are a few selected pieces worth your attention:

• 7 reasons why life sciences companies are falling behind in digital marketing - 5 min read

• Answers to 10 common questions you’re asking yourself about science communication - 9 min read

• How To Find Your Niche in Science Communication and Marketing - 6 min read

• 11 obvious best practices too many science marketers are still ignoring - 8 min read

• How to make scientific content less boring without losing credibility and accuracy- 7 min read

These should give you a solid foundation to get started (and it will take less time to read than a Game of Thrones episode)!