Marketing Strategy

One of the most common challenges for science marketers: managing a limited budget

An interview with Micha Breakstone, co-founder and CEO of Somite.ai

Learn more about marketing personas and use my templates to get started

Science companies should rely more on creativity and less on business optimization to improve their performance

It's not easy to see the big picture when you're buried under a ton of work

Or why marketers should be more involved with sales metrics