Marketing Strategy

The key behind a memorable brand name: storytelling!

New year, new predictions (and a look back at on the trends I explored last year)!

One of the most common challenges for science marketers: managing a limited budget

An interview with Micha Breakstone, co-founder and CEO of Somite.ai

Learn more about marketing personas and use my templates to get started

Science companies should rely more on creativity and less on business optimization to improve their performance