Every now and then, I come across a life sciences company’s website that immediately hooks me. It doesn’t happen often, but when it does, it’s impossible to ignore.
Today, I want to introduce you to one of those companies—Lindus Health. They caught my attention with a clever "anti-marketing" approach. In this article, we’re going to dive into their homepage and compare it to a more traditional competitor, so you can see firsthand how great marketing can impact customers.
You can check out their homepage here, but before you do, stick with me for a bit and let's analyse it together.
Lindus’ anti-marketing slogan
Lindus is one of the rare examples of anti-marketing I have seen in life sciences, and that’s why I think it deserves a full analysis.
