Joachim Eeckhout

Over the past decade, I have specialized in science communication and marketing while building a successful biotech media company. Now, I'm sharing what I've learned with you on The Science Marketer.

60 posts

Career

How a PhD student turned a side hustle into a thriving medical writing agency

Meet Dan Sheridan, co-founder of Co-Labb

Joachim Eeckhout

Mar 18, 2025 21 min read

Marketing Strategy

10 lessons I learned from top science marketers this past year

A collection of valuable lessons for anyone dealing with the unique challenges of science marketing

Joachim Eeckhout

Mar 11, 2025 9 min read

Science Communication

Navigating science communication from early-stage to IPO

How to scale up your science communication

Joachim Eeckhout

Mar 4, 2025 16 min read

Marketing Strategy

Why hiring a new BD manager won’t fix your growth problems (but marketing will)

Or why marketing isn't just a nice-to-have

Joachim Eeckhout

Feb 25, 2025 9 min read

Content Strategy

B2B podcasting done right: A playbook for science marketers

How to turn your B2B podcast into a successful lead pipeline

Joachim Eeckhout

Feb 18, 2025 18 min read

Case study

How CN Bio turned a social media giveaway into an awareness campaign for a niche technology

And how they increased web traffic by 46% over the year

Joachim Eeckhout

Feb 11, 2025 12 min read