Joachim Eeckhout

Over the past decade, I have specialized in science communication and marketing while building a successful biotech media company. Now, I'm sharing what I've learned with you on The Science Marketer.

49 posts

Marketing Strategy

Struggling with a tight marketing budget? Here are 9 tips to maximize it

One of the most common challenges for science marketers: managing a limited budget

Joachim Eeckhout

Nov 19, 2024 8 min read

Marketing Strategy

How the “OpenAI of stem cell therapy” attracts partners without marketing

An interview with Micha Breakstone, co-founder and CEO of Somite.ai

Joachim Eeckhout

Nov 12, 2024 11 min read

Marketing Strategy

How to build marketing personas in science (with templates)

Learn more about marketing personas and use my templates to get started

Joachim Eeckhout

Nov 5, 2024 8 min read

How this CRO’s homepage uses anti-marketing to grab your attention

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Case study

How this CRO’s homepage uses anti-marketing to grab your attention

A rare example to follow in life sciences copywriting

Joachim Eeckhout

Oct 29, 2024 10 min read

Behind the scenes

What I learned from a year of publishing The Science Marketer

A behind-the-scenes look at this newsletter one year after its launch

Joachim Eeckhout

Oct 21, 2024 7 min read

Marketing Strategy

Why creative insight matters in science marketing: A conversation with Marina Hop

Science companies should rely more on creativity and less on business optimization to improve their performance

Joachim Eeckhout

Oct 14, 2024 13 min read